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This year, Criola launched a campaign labeled, "Virtual racism, real consequences," which pulls racially bigoted comments from the internet and places them on billboards in the neighborhoods where the commenters live. The point is not to expose anyone, but to educate people that their words have a real impact.
The comment roughly translates to "I got home stinking of black people." "Preto" is an offensive way to say black in Portuguese, compared to "negro" which is neutral.
The comment roughly translates to "If you showered, you wouldn't be so filthy."
